Marketing Manager

About Datica
Datica is building an AI-powered LegalTech platform that uses Large Language Models (LLMs), AI Agents, and Retrieval-Augmented Generation (RAG) to transform legal research, document analysis, drafting, and other legal workflows. Our platform helps individuals, lawyers, and businesses understand legal information, work with legal documents, and complete complex legal tasks faster.

We are moving from MVP to market launch and growth, and we’re looking for a Marketing Manager to own Datica’s marketing function end-to-end. You will define how Datica goes to market, then build and run the engine that gets us there. You’ll start hands-on, with no large team or media budget, and build the foundations for a future marketing team.

Responsibilities

• Develop and execute Datica’s marketing and go-to-market strategy
• Define positioning, messaging, and value propositions for our key audiences: individuals, lawyers, law firms, and businesses
• Run customer and competitor research to inform messaging, pricing, and product decisions
• Plan and lead product launches, feature campaigns, and early-user acquisition
• Identify, test, and scale efficient channels: content, SEO, social media, partnerships, communities, referrals, direct outreach, and paid campaigns
• Build B2B lead-generation campaigns for law firms, corporate legal departments, and SMEs
• Design onboarding, activation, retention, and referral communications
• Build relationships with lawyers, legal communities, universities, professional associations, and potential distribution partners
• Build Datica’s credibility at the intersection of law and AI
• Own the content strategy and calendar across articles, social, video, newsletters, landing pages, case studies, and sales materials, executing directly where needed
• Keep brand voice, accuracy, and visual identity consistent across channels
• Use AI tools for research, content development, personalization, automation, and analysis
• Review AI output critically, especially legal and technical claims, before anything is published
• Automate repetitive work without sacrificing quality or brand consistency
• Track campaign and funnel performance, and prioritize by measurable results (qualified users, leads, pipeline, revenue)
• Own and manage the marketing budget
• Set up the tools, CRM, dashboards, and reporting needed to scale
• Define the future marketing team structure and, when the time comes, hire and lead it
• Work closely with the founder and the product, design, legal, and technical teams

Requirements

• 4+ years of experience in marketing, growth, or product marketing, including ownership of a marketing function or major workstream
• Proven experience building and executing go-to-market or launch plans
• Hands-on experience across several channels, not just one specialty
• Strong analytical skills, with experience using funnel and campaign data to make decisions
• Experience supporting B2B pipeline generation
• Familiarity with SEO, performance marketing, CRM, and lifecycle marketing
• Excellent Persian writing and the ability to explain complex products persuasively
• Ability to work independently with limited resources in a fast-moving startup
• Willingness to use AI tools daily, with sound judgment about their output

Nice to Have

• Experience in SaaS, AI, LegalTech, FinTech, or another knowledge-based industry
• Experience marketing to lawyers, businesses, or professional audiences
• Experience building a marketing function from an early stage
• Basic design, video, landing-page, or no-code skills
• Existing relationships in legal, technology, or startup communities
• English reading fluency to follow global AI and LegalTech trends

What Success Looks Like (first 90 days)

• A clear picture of our users, market, and competitors
• Refined positioning and segment-specific messaging
• An initial go-to-market and launch plan, in execution
• A consistent content and distribution routine
• 3 to 4 low-cost channel tests, with a clear view of what to scale, improve, or stop
• Basic tracking, CRM, and monthly reporting in place

What We Offer

• Ownership of the marketing function at an early-stage AI company
• Direct collaboration with the founder and product team
• Freedom to test ideas, tools, and new acquisition channels
• Base salary, equity with gradual vesting, and a bonus tied to clear KPIs
• Flexible working hours
• Growth into a team leadership role as Datica expands