Product Marketing Lead

Job Description
Operationally supervise, coordinate, and follow up on the execution of product marketing activities in line with the company’s overall strategies, with the aim of increasing market share, strengthening the brand, and achieving sales targets, under the supervision of the Marketing Manager and with compliance oversight of regulatory requirements.

Key Responsibilities

• Operational supervision of team performance and guidance of employees
• Operational supervision and coordination of product marketing campaigns
• Monitoring market data and reporting performance
• Supervising special product marketing projects
• Cross-functional collaboration to achieve marketing objectives
• Monitoring compliance of activities with company policies and regulations

Required Technical Competencies

• Sufficient knowledge of internal and international laws and standards in the pharmaceutical industry and clinical studies (GCP, IFDA, GDPR)
• Skills in executing marketing campaigns
• Performance management skills
• Ability to prepare data-driven campaign performance reports
• Familiarity with marketing concepts such as B2B, B2C, ATL, BTL, and TTL

Required Behavioral Competencies

• Innovative problem-solving
• Planning and organization
• Business acumen
• Team member development
• Team building
• Effective communication
• Professional ethics
• Continuous personal development
• Performance management
• Accountability and responsibility