Sales Development Manager

The Sales Development role plays a key role in driving commercial growth and enhancing overall business performance across Myli. The position focuses on leveraging sales and category insights to identify growth opportunities, develop effective assortment and category strategies, optimize space productivity, and strengthen overall retail performance.

Working closely with cross-functional stakeholders and country teams, the role translates commercial strategies into actionable initiatives, ensuring alignment with business objectives while driving sustainable sales growth, profitability, and consistent commercial development across the zone.

Key Responsibilities:

1. Sales & Business Performance Analysis

• Analyze store, category, brand, and product performance, tracking key KPIs, sales, margins, stock, and promotional effectiveness.
• Identify performance gaps and growth opportunities, translating data into actionable insights and recommendations.
• Prepare performance reports and management presentations to support commercial decision-making.

2. Store Clustering & Commercial Strategy

• Develop and optimize store clusters based on location, size, customer profile, potential, and sales performance.
• Define tailored commercial strategies and category approaches for each store cluster.
• Evaluate store productivity and identify opportunities for performance improvement.

3. Category & Assortment Management

• Define category roles, assortment strategies, and product allocation across store clusters.
• Optimize assortments through SKU listing, delisting, and productivity analysis.
• Identify assortment gaps, emerging brands, new category opportunities, and evolving customer needs.

4. Space Management & Planogram Development

• Develop space allocation strategies and planograms aligned with category roles and assortment objectives.
• Maximize space productivity and ensure effective utilization of selling space.
• Monitor store implementation to ensure alignment with commercial plans.

5. Commercial Development & Market Intelligence

• Identify and drive initiatives to increase sales, category contribution, and profitability.
• Analyze market trends, customer behavior, and competitor activities, benchmarking assortment, pricing, and promotional strategies.
• Develop and evaluate promotional campaigns, brand activations, and category expansion opportunities.

6. Strategic Execution & Stakeholder Management

• Translate business objectives into actionable commercial plans and coordinate their implementation across the zone.
• Collaborate with country teams and cross-functional stakeholders, including Operations, Marketing, Finance, and Sourcing, to drive commercial initiatives.
• Support new store openings through market analysis, clustering, assortment, and space planning.
• Monitor execution, track progress, and communicate business performance, insights, and recommendations to management.

Key Challenges:

• Driving sustainable sales growth while balancing category performance, margins, and overall profitability.
• Managing diverse markets, store formats, and evolving customer needs across multiple countries.
• Converting complex commercial data into actionable insights and effective business decisions.
• Optimizing assortment, SKU productivity, and space allocation across different store clusters.
• Ensuring consistent execution of commercial strategies through cross-functional and country-level alignment.
• Balancing regional commercial priorities with local market dynamics and business requirements.
• Supporting business expansion through strategic commercial planning and new store development.

Skills & Competencies:

• Commercial acumen and strategic thinking.
• Sales performance and category management.
• Assortment planning and SKU productivity.
• Data analysis and business intelligence.
• Retail space management and store clustering.
• Market research and competitor analysis.

Qualifications & Requirements:

• Sales performance and category management.
• Assortment planning and SKU productivity.
• Data analysis and business intelligence.
• Retail space management and store clustering.
• Market research and competitor analysis.
• Advanced Excel and PowerPoint.
• Communication, presentation, and stakeholder management.
• Cross-functional collaboration and multi-market coordination.
• Fluency in English (written and spoken).