Trade Marketing Supervisor

Job Description
We are seeking a highly motivated, proactive, and results-driven professional to join our company as a Trade Marketing Supervisor.

The successful candidate will be responsible for executing trade marketing strategies across various sales channels and key accounts, translating brand and commercial objectives into effective in-market activities. This role focuses on enhancing brand visibility, product availability, shopper engagement, and driving sustainable sales growth through effective planning, execution, and performance monitoring.

Key Responsibilities:

• Trade Marketing Strategy & Planning: Develop and execute trade marketing plans aligned with brand objectives, commercial priorities, and sales targets across different channels and accounts.
• In-Market Execution: Oversee the implementation of trade marketing activities at the point of sale, ensuring effective product visibility, availability, and compliance with execution standards.
• Campaign & Promotion Management: Plan, coordinate, and execute promotional campaigns and trade marketing initiatives to enhance shopper engagement and drive sales performance.
• Performance Monitoring & ROI Analysis: Monitor key performance indicators (KPIs), evaluate the effectiveness of trade marketing activities, and assess return on investment (ROI) to identify opportunities for improvement.
• Budget Management: Manage and monitor trade marketing budgets, ensuring efficient resource allocation and cost-effective execution of planned activities.
• Agency Management: Coordinate with external agencies and service providers to ensure the timely and effective execution of trade marketing initiatives.
• Cross-Functional Collaboration: Work closely with Sales, Marketing, and other relevant stakeholders to ensure alignment between commercial strategies and in-market execution.

Qualifications & Requirements:

• Relevant professional experience in Trade Marketing, Marketing, or related commercial functions, preferably within the FMCG industry.
• Strong understanding of trade marketing principles, sales channels, promotional activities, and in-market execution.
• Proven ability to plan, coordinate, and execute multiple initiatives in a dynamic business environment.
• Strong analytical and problem-solving skills, with the ability to evaluate campaign performance and commercial results.
• Upper-intermediate proficiency in English, both written and spoken.
• Strong communication, coordination, and stakeholder management skills.
• Ability to work effectively under pressure, manage competing priorities, and deliver results within established timelines.