We are looking for a Senior Lifecycle Marketing & Automation Specialist to drive customer retention and lifecycle marketing initiatives within the Digital Marketing team.

In this role, you will understand customer behavior, build meaningful customer segments, design scalable lifecycle journeys, and launch data-driven ECRM initiatives that improve engagement, retention, and long-term customer value. You will work closely with the Product, Data, Content, SEO, and Performance Marketing teams to turn customer insights into personalized experiences, automated communication flows, and measurable improvements.

Responsibilities:

• Drive lifecycle marketing initiatives across customer journeys, including onboarding, engagement, re-engagement, and churn prevention.
• Build and optimize customer segments using behavioral, transactional, and engagement data.
• Design and execute personalized ECRM campaigns across email, push notification, SMS, and other customer communication channels.
• Build and optimize automated customer journeys, including trigger logic, audience management, and campaign workflows.
• Identify lifecycle opportunities and translate insights into actionable retention initiatives.
• Analyze lifecycle performance and customer behavior, and provide data-driven recommendations to improve marketing effectiveness.
• Design and run experiments across messaging, timing, segmentation, offers, and journey logic to continuously improve results.
• Use AI tools to improve segmentation, personalization, reporting, and marketing workflows.
• Collaborate with the Product, Data, Performance Marketing, SEO, and Content teams to align customer communication strategies.

Requirements:

• 4–5 years of experience in lifecycle marketing, ECRM, retention marketing, or marketing automation.
• Proven experience designing customer journeys, segmentation strategies, and automated ECRM campaigns at scale.
• Strong analytical skills, with the ability to translate customer behavior and data insights into actionable lifecycle initiatives.
• Experience with A/B testing, campaign optimization, and measuring marketing impact.
• Good understanding of paid marketing channels to collaborate effectively with the Performance Marketing team.
• Hands-on experience with marketing automation platforms such as WebEngage.
• Advanced Excel skills; familiarity with BI tools, GA4, and SQL is a plus.
• Familiarity with AI tools for marketing workflows, including segmentation, personalization, and reporting.
• Strong ownership, problem-solving skills, and the ability to work cross-functionally.