Digital Marketing Senior Specialist

Job Description As a Digital Marketing Senior Specialist you will drive revenue growth through Search by aligning both Organic & Paid Search strategies and maximize Search Engine coverage and efficiency. You will work with client websites optimizing content for Search engines. You will operate on both a strategic and tactical level, covering all aspects of digital advertising including campaign management, optimization, creative testing, and metrics.The core responsibilities of this position would include:- Boost organic visibility of client web properties through on-page and off-page SEO optimizations- Writing, Editing, and Uploading content to client’s web properties and landing pages- Handle daily execution of Google Ad accounts. This includes Search, Display, Video, and other campaigns- Utilize diagnostic tools to identify issues and opportunities - Collect and analyze metrics, synthesize results and identify optimizations.-Monitor industry news, trends, and shifts to align with evolving digital marketing strategies.- Collaborate and communicate issues and opportunities to internal stakeholders- Forecasting and reporting of Search Engine Marketing services Requirements A candidate must have:- 3+ years of related experience in startup ecosystem.The ideal candidate will have the following qualifications:- BS/BA degree preferred (Business, Economics, Marketing, Mathematics, or Computer Science)-Google Ads Certified, Google Analytics Certified, and/or achieved Google Ads Nano-Degree-Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, and Google Search Console- Proficient in LinkedIn Ads- The ability to switch between individual and team tasks- Goal oriented personality with a passion for Digital Marketing - Marketing, Advertising, Market Research & Branding

Creativity
SEO
campaign planning
data anlysis
Analytical thinking