We are seeking an experienced Conversion Optimization Specialist to join our marketing team. As a Conversion Optimization Specialist at our company, you will be responsible for managing, testing and implementing conversion points in the marketing funnel and You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, and be in close relation with the product team. You will have extensive knowledge on CRO optimizations and Growth marketing definitions. Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities:
Manage key conversion points in the marketing funnel
Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
A/B test and continually measure the performance of CTAs
Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
Optimize our marketing’s conversion paths
Increase conversion rates and drive marketing-qualified leads for our sales team
Optimize the lead-to-customer conversion rate
Increase funnel marketing efficiencies
Translate technical details into benefits for the user
Follow and analyze market trends to position products
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements:
Proven experience in digital marketing or similar role
Past experience with web analytics, A/B testing, and inbound marketing tactics
Extensive knowledge of web analytics tools (Google Analytics, Google Tag Manager, Google Optimize, Data Studio)
Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
Good time-management skills
Ability to multi-task
Critical-thinker and problem-solver
Experience in market analysis
Excellent communication skills
Analytical mind and strong quantitative skills
BSc/BA in Marketing, or similar field is a plus