We are looking for an experienced Performance Marketing Supervisor to join our team!
In this role you are responsible for driving customer acquisition, managing and optimizing marketing channels, budgeting and forecasting and the following responsibilities:
Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
Identify marketing performance issues and pinpoint the root cause. analysis with the help of analytics tools such as Google Analytics.
Developing and managing digital prospecting and remarketing campaigns.
Implementing marketing automation and lead generation strategies.
Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams.
Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets.
Requirements:
Minimum of 5 years of experience in performance marketing, digital marketing, or related field.
Proven track record of successfully managing and optimizing performance marketing campaigns across various channels (such as SEM, Display, social media, Affiliate Marketing).
Strong analytical skills with the ability to interpret data, analyze results, and optimize campaign performance.
In-depth knowledge of digital marketing tools and platforms (e.g., Google Analytics, Ads Manager, AdWords).
Ability to develop and implement strategic marketing plans to drive customer acquisition and revenue growth.
Strong project management skills.