We believe in nurturing deep-rooted connections with our customers and fostering an environment where authenticity and growth can flourish. Our products are designed to nourish and support your well-being, helping you to cultivate a healthier, happier, and more authentic you. HISTORY Pakrokh has been a prominent brand in Iran since 1963, known for its wide range of personal care and hygiene products. With a strong emphasis on customer satisfaction, Pakrokh strives to provide exceptional service and build lasting relationships with our valued clientele throughout Iran. The company specializes in a diverse range of hair care (Shampoos and conditioners; Pakrokh and Latifeh brands), oral care (Toothpastes; Crend and Silvergate brands), hygiene and health (Dorco razors, Confy cellulose products and Altunsa coffee). Pakrokh is a well-known and trusted brand in the Iranian market, with a strong presence in retail stores and supermarkets across the country. Our brands’ key strengths are extensive product portfolio which offers a wide range of products to cater to diverse consumer/ customer’s needs. MISSION Cultivating the essence of beauty and fostering healthy growth with natural and effective products, empowering individuals to embrace their unique beauty. VISION Our vision is to be a regional leader in hair, oral, and health care, recognized for innovation and exceptional products that enhance health and beauty. CORE VALUES (DIRECT) Dare: We dare to challenge the status quo, bring up new ideas & facilitate business transformation. Integrity: We are dedicated to our cardinal rules; honesty and transparency. Respect: We treat each other as well as consumers with appreciation and dignity. Collaboration: We collaborate to achieve our collective objectives, as a team. Throughput: We convert inputs to values by maximizing productivity vs time.