Job Description
• Investigating and analyzing the market situation, identifying opportunities and threats, evaluating competitors and the company's position in the market
• Data collection from primary and secondary research, interviews, surveys and field research to understand customer needs and preferences.
• Analyzing data in order to identify patterns and trends, providing analytical reports and recommendations.
• Monitor and analyze market trends and competitive changes, identify new opportunities and threats, and provide suggestions for responding to market changes.
• Collaborate with sales, marketing, and management teams to determine strategies and improve business performance
Requirements
· Excellent communication (both written and verbal) and interpersonal skills.
· Experience in market research and research methodologies.
· Proficient in data analysis software and tools such as SPSS.
· Excellence in MS tools especially Excel and PowerPoint.
· Bachelor's degree in Business, Marketing, Statistics, or a related field.
· Experience in the marketing research, advertising, or consulting industry is a plus.
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