brand manager

Plan and execute all communications and media actions on all channels, including online and social media.
Create and manage promotional collateral to establish and maintain product branding.
Manage the budget for advertising and promotional items by brand.
Competitor and customer insights analysis.
Conduct ongoing analysis and reviews on brand sales performance by analyzing sales reports and identifying gaps (along with product managers).
Review marketing plans, manage marketing budget, and closely monitor the execution of all marketing activities in geographies (along with product marketing managers).
Identify new communication opportunities and implement them with the help of advertising.
Secure that the profitability of the brand is not affected by any marketing or any other department's business decisions.
Provide sales organization with internal information and training presentations on the market, consumer behavior, brands, and new product introduction.
Responsible for quarterly brand reviews, brand plans, and promotion proposals.
Report on brand health trackers and actions to enhance and grow.
Requirements
Understanding the management of brands, portfolios, and distribution systems.
Ability to work in a matrix structure with dual reporting with a high degree of business acumen.
Proven capability in managing brands and markets, planning, and deployment.
Bachelor's degree in Marketing, Business Administration, Advertising, Mass Communications, or Economics.
Work experience in the FMCG industry required for this position.