Senior Performance Marker

We are seeking a talented and motivated Senior Performance Marker to join our dynamic cross-functional team at Aban Tether.

Responsibilities:

• Plan, optimize, and deliver the best campaign performance across digital channels: (CPC, Google Ads, video marketing, paid social, Telegram ads, display, push, etc.) to meet marketing goals for both the app and website in cooperation with the marketing team.
• Manage and utilize analytical tools like GA4, app analytics and trackers to enhance performance of marketing activities, identify issues, and be proactive.
• Build insightful dashboards to report on traffic, metrics, performance and efficiency on a weekly, monthly and agreed-upon basis 
• Set growth and performance benchmarks, and establish analytics for per channel 
• Own tag manager and analytical tools infrastructure
• Drive experiments with top programmatic platforms, and deliver high-quality results 
• Identify and actively experiment with high-potential channels and creative planning to test and incorporate into marketing objectives
• Drive growth through paid, owned and shared media
• Manage external marketing agency and vendors independently, and ensure all the expected deliverables or services are delivered as planned
• Execute high-performing online marketing campaigns to achieve each marketing goal.
• Identify trends and insights, and optimize spend and performance based on these insights
• Manage influencer marketing (whether in-house or agency) and deliver digital and performance side of marketing activities

 

Requirements:

•  At least 3 years of working experience in performance marketing and proficiency in tools/vendors/channels such as Yektanet, CPC, google ads, programmatic, search, social, display, affiliates and offline channels
• Strong analytical skills and proficiency in working with marketing analytic tools like GA4,Clarity, web analytics, app analytics and trackers and interpreting them 
• Proficiency in tag manager setup and infrastructure management.
• Proficiency in looker studio, Google Sheets, Excel and familiarity with Tableau, or similar database/analysis tools
• Strong command of Iranian ad networks.
• Experience in working in a data-driven role.
• Excellent communication skills to effectively report findings, identify obstacles and influence change
• Must be able to work autonomously, with strong work professionalism and collaboration to work with team members
• Experienced in successfully delivering performance campaigns in different marketing channels.
• Strong documentation skills