•          Campaign Management and Optimization:

◦          Manage and optimize digital marketing campaigns using Google Ads, social media platforms, and Iranian AdNetworks.

◦          Continuously monitor and analyze campaign performance using tools such as Google Analytics and Google Search Console, making adjustments as needed to maximize ROI.

•          Marketing Automation:

◦          Set up and manage automated marketing workflows using tools like WebEngage for personalized user experiences.

◦          Implement automated messaging strategies (push notifications, in-app messages, emails, SMS) based on user behavior and segmentation.

◦          Utilize email marketing platforms to execute and optimize email campaigns.

•          Data Analysis and Reporting:

◦          Track and analyze key metrics such as CPA, CTR, conversion rates, and LTV to evaluate campaign effectiveness.

◦          Create detailed reports and dashboards in Looker Studio (Google Data Studio) to provide insights on campaign performance and business impact.

•          A/B Testing and Experimentation:

◦          Conduct A/B tests to optimize creative, messaging, and targeting.

◦          Use test results to implement data-backed improvements in marketing campaigns.

•          User Segmentation and Targeting:

◦          Develop and maintain user segments for targeted marketing efforts.

◦          Leverage user behavior data to create personalized marketing strategies and enhance customer journeys.

•          Experience and Expertise:

◦          2 to 4 years of experience in performance marketing, with a deep understanding of digital advertising performance.

◦          Proficiency in using Google Search Console, Google Ads, Google Analytics, and Looker Studio.