A Senior Marketing Project Management Specialist is responsible for planning, executing, and overseeing marketing projects to promote a Alibaba's services, or brand.
 
Responsibilities

• Project Execution: Oversee all stages of a marketing project from initial concept to launch and optimization.
• Content Creation Coordination: Collaborate with content, design, and product teams to develop effective marketing materials (e.g., Artworks, ads, landing pages).
• Budget Management: Manage and allocate campaign budgets effectively, optimizing spending for maximum ROI.
• Performance Tracking: Monitor the performance of marketing campaigns using analytics tools and adjust strategies based on data insights.
• Team Collaboration: Coordinate with internal teams and external vendors, including freelancers, influencers, and advertising partners.
• Reporting: Create detailed reports on campaign performance for stakeholders, making data-driven recommendations for future efforts.

Requirements

• 4+ years of experience in marketing with a focus on project management and advertising.
• Ability to manage multiple creative projects simultaneously, ensuring deadlines are met while maintaining the highest quality of output.
• Strong ability to troubleshoot and resolve issues that arise during campaign execution.
• Previous experience and skills in communication strategies applied to develop impactful and innovative marketing campaigns.
• Proficiency in using analytics tools (Google Analytics, social media analytics, etc.) to measure campaign performance and derive insights.
• Excellent verbal and written communication skills to collaborate with teams and present campaign reports to stakeholders.
• Skilled in presentation design, creating clear and engaging  presentations.
• Creative thinker, adept at developing campaign ideas across various tactics (OOH, social media, etc.).
• Experience managing campaign budgets and optimizing for ROI.
• High attention to detail to ensure accuracy and consistency in campaign execution and reporting.