اُکالا
اُکالا

ECRM Specialist

Tehran/ Arjantin
Full Time
Saturdays to Wednesdays 10-19
-
-
201 - 500 employees
Retail / Shopping center / Store
Iranian company dealing only with Iranian entities
1396
Privately held
توضیحات بیشتر

key Requirements

2 years experience in similar position

Job Description

At Okala, we are changing the game in the Fast-Moving Consumer Goods (FMCG) sector, creating a new online grocery shopping experience for Iranians. Our Performance team collaborates to make it happen. We have an exciting opportunity for you to join us as a crucial part of our team as a ECRM Specialist.

Responsibilities:
  • Strategy Development: Design and implement comprehensive SMS and Push notification marketing strategies to enhance customer engagement, retention, and loyalty.
  • Segmentation: Develop and refine customer segmentation strategies to deliver targeted and personalized campaigns.
  • Campaign Management: Plan, execute, and optimize campaigns, including promotional messages, lifecycle messages, and transactional messages.
  • Performance Analysis: Monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversion rates, and ROI
  • A/B Testing: Continuously test and optimize creatives, subjects, and content to improve performance.
  • Collaboration: Work closely with the content, design, and product teams to develop compelling content and visuals.
  • Platform Management: Oversee the automation platform, ensuring its optimal performance, and integration with other marketing tech stack components.
  • Trend Monitoring: Stay updated with the latest marketing automation best practices, technologies, and trends.
  • Budget Managment
Requirements:
  • 1+ years’ experience working in Webengage required.

  • 2+ years’ marketing experience preferred.

  • Strong critical thinking, analytical, and problem-solving skills.

  • Strong sense of urgency and experience in deadline-driven roles.

  • Excellent organizational skills and ability to effectively manage multiple priorities

  • Bachelor’s degree in Business, Marketing, or E-Commerce is a plus.


Benefits:
 
Join our friendly and dynamic team and enjoy a range of perks, such as:
  • Weekly social events (Cinema Night and Mafia Night)
  • Professional development opportunities
  • Free breakfast every day
  • Birthday and anniversary gifts and surprises
  • Lunch and snack subsidies
  • Transportation budget
  • On-site medical care
  • Comprehensive health insurance
  • Seasonal and special charges and discounts from Okala

Job Requirements

Age
22 - 32 Years Old
Gender
Men / Women

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