Digital Marketing Specialist


Are you passionate about digital marketing and eager to drive brand growth through innovative strategies? We are looking for a Digital Marketing Specialist to join our dynamic team and help us expand our online presence, engage with customers, and boost our digital performance.

Responsibilities:

Develop, implement, and manage digital marketing campaigns across various channels (SEO, SEM, Social Media, Email Marketing, Content Marketing, etc.).
Optimize website and social media platforms for maximum traffic and engagement.
Conduct market research to identify trends, competitor analysis, and customer needs.
Analyze and report on the performance of digital marketing campaigns using analytics tools (Google Analytics, social media insights, etc.).
Collaborate with the creative and content teams to develop engaging content for all digital platforms.
Manage PPC campaigns and track the performance to ensure ROI.
Stay updated on the latest trends and best practices in digital marketing.
 
Requirements:

Proven experience in digital marketing or a similar role.
Strong knowledge of digital marketing tools and platforms (Google Ads, Facebook Ads, SEO, email marketing, Google Analytics, etc.).
Creative and analytical mindset with the ability to balance both.
Strong communication skills (both written and verbal).
Experience with social media management and paid advertising campaigns.
Ability to work independently and as part of a team.
Bachelor’s degree in Marketing, Business, or a related field (preferred).