Responsibilities

• Develop and maintain dashboards and reports to monitor key CRM performance metrics (e.g., customer acquisition, retention, churn). 
• Segment customer data for targeted marketing campaigns, identifying opportunities to optimize personalization and engagement. 
• Collaborate with marketing, product, and data teams to understand data needs and provide actionable insights. Conduct A/B testing and analyze results to measure the effectiveness of CRM strategies. 
• Design and implement data models and reporting tools to enhance CRM functionality. Provide ad-hoc analysis to support ongoing campaigns, customer journeys, and strategic initiatives. 
• Stay updated on industry trends and advancements in marketing analytics tools and methodologies

Requirements:

• Proficiency in data analysis tools such as SQL, Python (Pandas ,…) and Excel. 
• Experience in customer segmentation, predictive modeling, and customer lifetime value analysis. 
• Ability to communicate complex data insights in a clear and actionable manner.

Benefits :
Join our friendly and dynamic team and enjoy a range of perks, such as:

• Professional development opportunities
• Free breakfast every day
• Birthday and anniversary gifts and surprises
• Lunch and snack subsidies
• Transportation budget
• Comprehensive health insurance
• Seasonal and special charges and discounts from Tapsifood