Do you have a passion for social media and a knack for creating content that connects with audiences? Are you someone who thrives in a collaborative environment, working closely with a dynamic team of content creators, video editors, influencer marketing specialists, and other professionals to bring a brand's voice to life? If you’re ready to take the lead on social media strategy, engage with our vibrant fitness community, and drive brand awareness, we want you to join Six2fit as our Social Media Marketing Specialist!

At Six2fit, we believe in providing personalized fitness and nutrition solutions that empower individuals to take charge of their health. As our Social Media Marketing Specialist, you’ll be a vital member of our marketing team, coordinating across departments to create compelling social media campaigns that resonate with our audience and encourage them to engage, share, and transform their fitness journeys.

Role Overview:
As a Social Media Marketing Specialist at Six2fit, you’ll lead the charge in developing and executing our social media strategy across multiple platforms. You’ll collaborate closely with our team of video editors, content creators, influencer marketing specialists, and administrative staff to create cohesive, engaging, and impactful content that aligns with our brand voice and resonates with our fitness community.

Your role will be centered around content strategy, community engagement, and campaign coordination. From crafting the social media calendar to overseeing content production and analyzing performance, you’ll ensure our social media presence is consistently strong, engaging, and aligned with Six2fit’s overall marketing goals.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy that aligns with Six2fit’s brand, mission, and goals.
• Coordinate with cross-functional teams (video editors, content creators, influencer marketing specialists, admins, etc.) to produce high-quality social media content that resonates with our audience.
• Oversee the creation and management of social media content across platforms such as Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube and more.
• Develop a social media calendar, ensuring timely and consistent posting that aligns with key marketing initiatives and campaigns.
• Monitor, track, and report on social media performance, using tools like Google Analytics, to measure engagement, reach, and conversions.
• Work closely with the influencer marketing specialist to identify and collaborate with influencers, track campaign performance, and ensure alignment with brand values.
• Stay updated on the latest social media trends, tools, and best practices, ensuring Six2fit remains at the forefront of social media innovation.
• Manage social media ads, including content creation, targeting, and budget management, to boost engagement and drive conversions.
• Maintain brand consistency and ensure messaging is aligned across all social media platforms.

Qualifications:

• Proven experience in social media marketing with a track record of successfully managing campaigns and driving engagement across multiple platforms.
• Strong collaboration skills with experience working closely with a team of content creators, video editors, influencers, and administrators.
• In-depth knowledge of social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn) and how to leverage each for maximum engagement.
• Proficiency in social media management tools such as Hootsuite, Sprout Social, and Buffer.
• Excellent written and verbal communication skills, with a creative and engaging writing style.
• Strong organizational and project management skills, with the ability to prioritize and manage multiple tasks and deadlines.
• A passion for fitness, health, and wellness, with an understanding of the industry and trends in fitness content.
• Experience with social media advertising and paid campaigns (Facebook Ads, Instagram Ads, etc.).
• Ability to analyze and interpret social media metrics, making data-driven decisions to optimize content and strategy.
• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).

Why Join Six2fit?

• Mission-driven work: Help inspire individuals to lead healthier lives by creating engaging and impactful social media content.
• Collaborative environment: Work with a talented, cross-functional team that values creativity, innovation, and teamwork.
• Growth opportunities: As Six2fit continues to grow, so do your opportunities to advance and take on new challenges.

If you’re ready to combine your love for social media with your passion for fitness and wellness, apply today to become part of Six2fit’s growing team. Let’s work together to inspire, engage, and build a supportive community of health-conscious individuals!