About the Role
We are looking for a Senior Performance Marketing Specialist to lead the planning, execution, measurement, and optimization of performance marketing initiatives across digital channels. This role is highly focused on driving scalable customer acquisition, revenue growth, and marketing efficiency through data-driven decision-making.

Key Responsibilities:

• Execute performance marketing strategies across Google Ads (Search, Performance Max, Display), Torob, retargeting platforms, and other paid acquisition channels.
• Manage performance across BNPL platforms, including SnappPay, DigiPay, Tara, and similar partners, by improving conversion rates and identifying growth opportunities to maximize efficiency.
• Plan, launch, monitor, and optimize campaigns to achieve business objectives and performance targets. Track and optimize key performance metrics including ROAS, CPA, CAC, Conversion Rate, CTR, Revenue, and Customer Lifetime Value (LTV).
• Lead implementation, validation, and optimization of tracking infrastructure using Google Tag Manager (GTM), Google Analytics 4 (GA4), conversion APIs, and other measurement solutions.
• Build dashboards and performance reports to communicate results and recommendations to stakeholders.
• Collaborate closely with Product, CRM, Content, Design, and Commercial teams to improve user journeys, landing pages, and conversion funnels.

Requirements:

• Minimum 2 years of hands-on experience in Performance Marketing.
• Strong expertise in Google Ads, including Search, Performance Max, Display, remarketing, and audience strategies.
• Advanced knowledge of Google Tag Manager (GTM), Google Analytics 4 (GA4), conversion tracking, event tracking, and attribution.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Strong communication and presentation skills.
• Excellent communication and stakeholder management skills.
• Experience working in an e-commerce company is highly preferred.