Digital Marketing Manager

We are seeking a results-driven Digital Marketing Manager to lead the strategy, execution, optimization, and performance measurement of integrated digital marketing initiatives.
The ideal candidate combines strategic thinking, strong analytical capability, and hands-on digital marketing experience to drive brand awareness, customer acquisition, lead generation, engagement, retention, and revenue growth across digital channels.
This role will own digital marketing performance, establish clear KPIs and targets, identify growth opportunities, and work cross-functionally to continuously improve marketing effectiveness and customer experience.

Key Responsibilities
Develop and execute the organization's digital marketing strategy in alignment with overall business objectives.
Own digital marketing performance across customer acquisition, conversion, engagement, retention, and revenue.
Plan, manage, and optimize multi-channel digital marketing initiatives, including:
SEO
SEM / Google Ads
Paid Social
Email Marketing
Content Marketing
Display Advertising
Affiliate Marketing
Manage digital marketing budgets and optimize channel allocation to maximize ROI and business impact.
Define digital marketing KPIs, performance targets, and measurement frameworks.
Monitor performance against targets and identify opportunities, risks, and areas requiring optimization.
Prepare executive-level performance reports, insights, and actionable recommendations.
Develop and manage structured experimentation and A/B testing across advertising, audiences, landing pages, messaging, offers, and customer journeys.
Monitor and improve website performance, user experience, conversion rates, and digital customer journeys through CRO initiatives.
Lead marketing automation, lifecycle marketing, segmentation, and customer engagement initiatives.
Establish reliable marketing measurement and attribution practices across advertising platforms, web analytics, CRM, and revenue data.
Analyze campaign and customer performance using web analytics, advertising platforms, CRM data, and business intelligence dashboards.
Partner with Product, Sales, Design, Content, IT, and other business teams to support integrated marketing initiatives.
Lead digital marketing initiatives across internal teams, agencies, freelancers, and technology partners.
Manage external agencies, vendors, and marketing technology providers and evaluate their performance against agreed objectives.
Ensure brand consistency across all digital channels and customer touchpoints.
Stay current with emerging digital marketing trends, AI-powered marketing tools, technologies, platforms, and industry best practices.
Identify opportunities to use AI, automation, and data to improve marketing efficiency, personalization, customer experience, and decision-making.
Where applicable, ensure digital marketing activities comply with healthcare/pharmaceutical advertising requirements, privacy standards, consent requirements, and internal compliance policies.

Required Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
5+ years of professional experience in digital marketing, performance marketing, growth marketing, or a related field.
Proven experience planning and managing multi-channel digital marketing campaigns.
Strong understanding of:
SEO
SEM and Paid Search
Performance Marketing
Paid and Organic Social Media
Email and Lifecycle Marketing
Marketing Automation
Content Strategy
Conversion Rate Optimization
Experience managing digital marketing budgets and optimizing spend based on performance.
Strong understanding of digital marketing KPIs and their relationship to business performance.
Demonstrated ability to work with metrics such as CAC/CPA, ROAS, conversion rate, CPL, lead quality, customer lifetime value, retention, and revenue contribution.
Experience defining KPIs, setting performance targets, and translating data into actionable business recommendations.
Strong analytical and problem-solving skills.
Excellent communication, presentation, and stakeholder management skills.
Experience leading cross-functional initiatives and coordinating internal and external teams.
Strong commercial and business acumen.

Preferred Qualifications
Master's degree in Marketing, Business Administration, or a related field.
Google Ads Certification.
Google Analytics 4 (GA4) Certification.
HubSpot Certification.
Meta Blueprint Certification.
Experience in B2B and/or B2C digital marketing.
Experience in healthcare, pharmaceutical, medical, or regulated industries.
Experience with customer lifecycle, CRM, and marketing automation programs.
Familiarity with AI-powered marketing, analytics, personalization, and automation tools.

Technical Skills
Experience with a combination of the following tools and platforms:
Google Analytics 4 (GA4)
Google Tag Manager
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
Google Search Console
BI and visualization platforms such as Looker Studio, Power BI, or equivalent
Marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, or equivalent
CRM platforms
WordPress or other CMS platforms
Email marketing platforms
SEO and keyword research tools
Advanced Excel
AI-powered marketing and productivity tools

Core Competencies
Strategic Thinking
Data-Driven Decision Making
Leadership
Performance Orientation
Business Acumen
Customer Focus
Analytical Thinking
Project Management
Experimentation and Continuous Optimization
Communication
Stakeholder Management
Collaboration
Innovation
Adaptability
Decision Making
Continuous Improvement