We are looking for a Senior Campaign Manager to take ownership of marketing campaigns from planning to execution and post-campaign evaluation.

In this role, you will be responsible for managing the end-to-end campaign process, working closely with media partners and internal teams such as Content, Design, Brand, Performance Marketing, Product, and other stakeholders to ensure campaigns are delivered on time, within budget, and in line with the overall marketing strategy.

Key Responsibilities

• Manage marketing campaigns end-to-end, from brief development and planning through execution, monitoring, and post-campaign evaluation. Translate marketing and business objectives into clear campaign plans, timelines, deliverables, and execution requirements.
• Develop and manage campaign briefs, ensuring alignment between objectives, target audience, key messages, channels, budget, and expected outcomes.
• Manage relationships, day-to-day communication, and negotiation with media owners, publishers, advertising platforms, media agencies, and other external partners.
• Plan and coordinate ATL and OOH campaigns, including media placements, outdoor advertising, billboards, digital OOH, TV, radio, and other relevant offline channels.
• Evaluate media proposals, negotiate placements and commercial terms, and ensure media plans are aligned with campaign objectives and budget.
• Track campaign budgets, media spend, deliverables, and invoices in coordination with relevant teams.
• Prepare post-campaign reports and performance reviews, including key learnings, media performance, execution results, and recommendations for future campaigns.

Required Skills & Qualifications

• At least 3+ years of relevant experience in campaign management, integrated marketing, advertising, or a similar role.
• Experience managing integrated 360° campaigns across ATL, OOH, digital, social, and other channels from planning to execution.
• Strong experience with OOH (Out-of-Home) advertising campaigns, including planning, media placement, execution, and monitoring.
• Proven experience working directly with media owners, publishers, media agencies, and advertising partners.
• Strong project management skills, including the ability to manage timelines, budgets, deliverables, dependencies, and multiple stakeholders simultaneously.
• Understanding of key campaign and media metrics such as Reach, Frequency, GRP/TRP, CPM, CPC, CTR, Conversion Rate, and ROI/ROAS, depending on the campaign type.
• Strong negotiation and vendor management skills.
• Strong analytical and reporting skills with the ability to turn campaign data into actionable insights.
• Strong communication and stakeholder management skills.
• Ability to work effectively in a fast-paced and highly collaborative environment.