Growth & Performance Marketing Manager

We're looking for a Growth & Performance Marketing Manager to lead one of the most impactful functions in the company. This role is responsible for leading Azki’s entire Performance Marketing function while working cross-functionally with Product, Technology, Data, and Operations to identify, build, and scale new growth opportunities. You will own the performance marketing strategy and team, while acting as a key driver of growth initiatives across the business—turning opportunities into measurable business results.

What you’ll own

Growth: Identify new growth opportunities and growth engines across acquisition, conversion, retention, cross-sell, and customer value, and lead their implementation across Product, Marketing, Tech, Data, and Operations.

Performance Marketing: Lead the entire Performance Marketing team, strategy, budget, channel mix, acquisition performance, and optimization across digital channels.

Commercial Growth & Discounts: Own the strategy and governance of discounts and promotions, ensuring they drive incremental growth while maintaining healthy unit economics.

Marketing Technology: Lead the scaling of Azki’s marketing technology stack, measurement, attribution, automation, CRM, experimentation, and other digital marketing capabilities.

Requirements:

• A proven track record of driving measurable business growth and building scalable growth engines.
• Strong performance marketing management experience, including team leadership, budget management, channel strategy, acquisition, optimization, and marketing economics.
• Strong digital marketing capabilities, with a deep understanding of acquisition funnels, conversion, analytics, attribution, experimentation, CRM, marketing automation, and marketing technology.
• Experience leading and developing high-performing performance marketing teams.
• The ability to work effectively across Product, Tech, Data, Marketing, and Operations and turn opportunities into executed initiatives.
• Strong analytical and commercial thinking, with a solid understanding of CAC, LTV, ROAS, conversion, retention, and unit economics.
• The ability to operate with high ownership, move quickly, and make decisions in an ambiguous and fast-changing environment.