About the Role:

We are looking for a Social Media Manager to take ownership of our social media presence and drive brand awareness, engagement, community growth, and business impact.

The ideal candidate is a creative and data-driven professional who can develop and execute social media strategies, lead content production, manage influencer campaigns, and identify growth opportunities across social platforms.

Key Responsibilities:

• Develop and execute social media strategies aligned with brand and business objectives.
• Take full ownership of social media channels, content calendars, and day-to-day execution.
• Lead the content production process, from ideation and briefing to production, publishing, and performance analysis.
• Develop creative, engaging, and platform-specific content across formats such as Reels, Stories, static posts, and UGC.
• Identify social media trends, emerging formats, cultural moments, and opportunities relevant to the brand.
• Build and maintain strong relationships with influencers, content creators, managers, and relevant agencies.
• Plan and execute both reach-driven and performance-oriented influencer campaigns, from creator selection and briefing to execution and performance evaluation.
• Analyze content and influencer performance using relevant metrics and audience insights, and continuously optimize the social media strategy.
• Collaborate with Performance Marketing, Creative, Content, Brand, and other cross-functional teams to support broader marketing and business objectives.
• Contribute to the planning and execution of major campaigns, social activations, and brand initiatives.
• Monitor and strengthen the brand's online community through audience engagement, comments, messages, and social conversations.
• Leverage AI tools for content ideation, research, production, optimization, and workflow improvement.

Required Skills and Qualifications:

• 4+ years of experience in Social Media, Content, Digital Marketing, Influencer Marketing, or related fields.
• Proven experience managing social media for a recognized, high-growth, or digital-first brand.
• Strong understanding of social media strategy, content production, platform dynamics, and audience behavior.
• Proven experience taking ownership of content production from ideation to execution.
• Strong creative content development skills with a good understanding of current social media trends.
• Strong knowledge of the Iranian social media and influencer ecosystem.
• Established connections with influencers, creators, managers, and relevant agencies.
• Proven experience executing both reach-driven and performance-oriented influencer campaigns.
• Strong understanding of social media performance metrics and ability to make data-driven decisions.
• Experience with social media analytics and reporting tools.
• Hands-on experience with AI tools for content creation, research, or productivity.
• Experience in the gold industry / gold-related businesses is a plus.
• Familiarity with Meta Business Suite, Instagram Insights, TikTok Analytics, YouTube Analytics, or similar platforms is a plus.
• Experience with content production tools such as Canva, Adobe Creative Suite, CapCut, or similar tools is a plus.