eCRM Specialist

Key Responsibilities:
Campaign Management:
- Develop and implement targeted CRM strategies to support business goals (customer acquisition, retention, and re-engagement).
- Collaborate with internal teams to align eCRM activities with broader digital marketing strategies.
- Manage customer databases, ensuring proper segmentation for effective campaign delivery and targeted communication.
Data Analysis & Reporting:
- Conduct A/B testing and analyze customer data to improve customer engagement and retention strategies.
- Provide insights and recommendations based on campaign performance data, including campaign and CRM metrics.
- Generate regular performance reports to track key performance indicators (KPIs) for both CRM and digital marketing efforts.
Customer Segmentation & Personalization:
- Implement CRM strategies that enhance customer segmentation and personalization, driving more effective communication and engagement.
- Utilize customer data to create lifecycle marketing campaigns, such as customer onboarding and post-purchase follow-ups.
Collaboration:
- Work closely with cross-functional teams, including content, design, and product teams, to ensure cohesive messaging across channels.
Required Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 1 year of experience in performance marketing, particularly in optimizing eCRM journeys.
- Hands-on experience with eCRM platforms (e.g., WebEngage, Intrack).
- Proficiency in Google Analytics and campaign management.
- Strong analytical skills with a data-driven mindset.
- Experience with A/B testing, campaign optimization, and customer segmentation.
Skills:
- Excellent communication and project management skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in Excel, Google Sheets, and other data analysis tools like Looker Studio.
- Strong problem-solving skills and attention to detail.