About the Role:
We are looking for a Senior SEO Specialist to drive organic growth by improving search visibility, qualified traffic, customer acquisition, and business performance.

The ideal candidate is a highly analytical, hands-on SEO professional with strong experience across technical SEO, on-page optimization, content SEO, and off-page initiatives. This person will identify growth opportunities, translate data into actionable recommendations, and work closely with Product, Engineering, Marketing, and Content teams to improve organic performance.

The role requires someone who can combine strong SEO fundamentals with commercial thinking, experimentation, and a deep understanding of search behavior and competitive markets.

Key Responsibilities:

• Execute SEO initiatives aligned with business objectives, growth priorities, and organic acquisition targets.
• Conduct keyword research, competitor analysis, search intent analysis, content gap analysis, and identify new organic growth opportunities.
• Perform regular technical SEO audits and identify issues related to crawling, indexing, site architecture, internal linking, Core Web Vitals, structured data, canonicals, redirects, and other technical SEO factors.
• Work closely with Product and Engineering teams to define, prioritize, and implement technical SEO improvements.
• Optimize existing and new landing pages and content to improve rankings, organic traffic, CTR, engagement, and conversion.
• Create SEO recommendations and content briefs based on keyword opportunities, search intent, competitor analysis, and business priorities.
• Support content planning by identifying high-potential topics, landing pages, content clusters, and optimization opportunities.
• Develop and improve internal linking structures to strengthen site architecture and organic visibility.
• Support and execute off-page SEO and link-building initiatives where relevant.
• Monitor organic search performance, identify ranking changes, traffic fluctuations, technical issues, and growth opportunities.
• Analyze performance using Google Search Console, analytics platforms, SEO tools, and internal business data.
• Track and report key SEO KPIs, including organic traffic, impressions, rankings, CTR, conversions, revenue, and search visibility.
• Analyze competitors and identify opportunities to improve performance against leading players in the market.
• Collaborate with Content, Product, Engineering, Performance Marketing, Design, and other teams to implement SEO recommendations.
• Conduct SEO quality assurance before and after website releases, migrations, landing page launches, and major product changes.
• Build SEO reports, dashboards, forecasts, and recommendations that clearly communicate performance and priorities.
• Continuously test and evaluate new SEO approaches to improve organic acquisition and conversion.
• Stay up to date with Google algorithm updates, AI-powered search, search engine developments, SEO tools, and industry best practices.

Required Skills and Qualifications:

• 5+ years of hands-on SEO experience, preferably in competitive consumer-facing, e-commerce, marketplace, fintech, or similar digital businesses.
• Strong practical knowledge of technical SEO, on-page SEO, content SEO, off-page SEO, keyword research, search intent, and internal linking.
• Proven experience improving organic traffic, rankings, visibility, and business performance through SEO.
• Strong experience conducting technical SEO audits and working with developers to implement SEO requirements.
• Experience working in highly competitive markets and identifying opportunities to compete with established market leaders.
• Strong analytical and data-driven mindset with the ability to turn data into clear recommendations and priorities.
• Strong understanding of SEO and business metrics, including organic traffic, impressions, rankings, CTR, conversion rate, revenue, and ROI.
• Advanced experience with Google Search Console and tools such as Ahrefs, Semrush, Screaming Frog, or equivalent SEO platforms.
• Experience with analytics tools such as Google Analytics or equivalent platforms.
• Strong understanding of website architecture, crawling, indexing, canonicalization, redirects, structured data, and Core Web Vitals.
• Experience creating SEO content briefs and working with content teams or writers to improve organic performance.
• Ability to prioritize SEO initiatives based on expected impact, implementation effort, and business value.
• Strong communication and collaboration skills, particularly when working with Product, Engineering, and Content teams.
• Comfortable working independently and taking ownership of SEO projects from analysis through implementation and measurement.
• Hands-on experience using AI tools for SEO research, analysis, content optimization, automation, and productivity.
• Experience with website migrations, large-scale websites, or programmatic SEO is a plus.
• Experience in e-commerce, marketplace, gold industry, or other highly competitive consumer-facing businesses is a plus.