Product Manager

1. FMCG Product & Portfolio Management

• Own the product portfolio for assigned categories.
• Map and maintain product hierarchy: core, premium, economy, specialty, strategic SKUs.
• Monitor product life cycle: introduction, growth, maturity, decline; propose SKU launches, changes, and deletions.
• Ensure all technical documents, specs, and certifications are updated and available.
• Manage product knowledge.

2. Market & Customer Insight

• Track market trends in dairy, chocolate, bakery, and confectionery.
• Analyze competitors: products, prices, claims, strengths/weaknesses.
• Visit key customers with sales to understand applications, pain points, and unmet needs.
• Convert customer feedback into clear product and pricing actions.

3. New Product Development & Localization

• Work with suppliers and key customers to define new product opportunities.
• Support customer projects:
  • Sampling strategy
  • Application trials
  • Follow up on results and scale-up
• Prepare and maintain a pipeline of product & application projects with expected volumes and timelines.

4. Sales Enablement & Technical Support

• Develop sales tools: product decks, comparison sheets, application guides.

5. Pricing, Profitability & Commercial Strategy

• Support the design of price lists, discounts, and commercial policies for your portfolio.
• Monitor gross margin, volume, and profitability by SKU, customer, and segment.
• Recommend price changes, portfolio mix shifts, and actions to protect/improve margins.
• Evaluate business cases for new SKUs: target volume, pricing, margin, risks.

6. Data, Reporting & Process

• Work with sales and finance to create simple dashboards.
• Use CRM (and/or Excel/BI) to track.
• Propose and improve standard processes:
  • Product launch / delisting
  • Complaint handling & root cause analysis on product issues
  • Sales team feedback loops

7. Cross-Functional Collaboration

• Act as the main interface between:
  • Suppliers’ product/technical teams
  • Internal sales & key account teams
  • Management and finance
• Support marketing on website content, benchmark tables, product pages, and case studies.