DG Shahr’s Marketing team is looking for a Growth & Campaign Lead to own the strategy, planning, and cross-functional execution of integrated marketing campaigns while identifying growth opportunities across the customer funnel. With a stronger focus on Campaign Management, this role will translate business and growth objectives into actionable campaign plans, coordinate execution across online and offline channels, and ensure campaigns are delivered on time and measured against meaningful business outcomes. From a Growth perspective, the role will focus on Acquisition, Activation, Conversion, Retention, and Reactivation, using customer behavior, funnel data, and business performance to shape campaigns, experiments, and growth initiatives. This is not a hands-on Performance Marketing role; the person will work closely with Performance and other channel owners to define objectives, measurement frameworks, and optimization priorities.

Key Responsibilities

Campaign Strategy & Planning

• Own the strategy and planning of major integrated marketing campaigns from objective setting to post-campaign evaluation.
• Translate business and growth priorities into campaign objectives, target audiences, value propositions, offers, messaging direction, channel roles, and KPIs.
• Build and manage the annual, quarterly, and seasonal campaign roadmap.
• Design integrated campaigns across online and offline channels, aligned with different stages of the customer journey.
• Define campaign briefs and align Performance, MarCom, CRM, Creative, Content, Social, Product, and other relevant teams.

Campaign Management & Execution

• Act as the end-to-end project owner for major campaigns and manage timelines, deliverables, dependencies, budgets, and execution quality.
• Coordinate cross-functional teams and ensure campaign components are delivered on time and aligned with the overall strategy.
• Oversee campaign readiness, including messaging, offers, landing experiences, promotional mechanics, and customer journeys.
• Identify execution bottlenecks and continuously improve campaign workflows, SLAs, and cross-team collaboration.

Growth & Funnel Optimization

• Develop growth initiatives focused on Acquisition, Activation, Conversion, Retention, and Reactivation.
• Analyze customer funnels, segments, cohorts, and behavioral data to identify drop-offs and growth opportunities.
• Translate insights into campaigns, CRM initiatives, funnel improvements, or Growth Experiments.
• Identify opportunities for cross-sell, repeat usage, retention, and customer value growth.
• Work closely with Product, Data, CRM, Performance, and Business teams to improve key customer journeys.

Experimentation & Measurement

• Develop growth hypotheses and coordinate A/B tests, audience tests, offer tests, messaging tests, and journey experiments.
• Define campaign KPIs and measurement frameworks based on business impact rather than media metrics alone.
• Evaluate performance using relevant metrics such as Conversion Rate, CAC, CPA, Transactions, Revenue, Retention, ROI, and ROAS.
• Conduct structured post-campaign reviews, extracting insights, learnings, and recommendations for future campaigns.
• Work with Performance and Data teams on channel-level insights without owning day-to-day media optimization.

Requirements

• 4+ years of relevant experience in Campaign Management, Growth Marketing, Digital Marketing, or Integrated Marketing.
• Proven experience planning and managing multi-channel / 360° marketing campaigns end-to-end.
• Strong understanding of Growth Marketing, customer funnels, Acquisition, Conversion, and Retention.
• Strong project management and cross-functional coordination skills.
• Ability to translate business objectives into campaign strategies, execution plans, and measurable KPIs.
• Good understanding of Performance Marketing and metrics such as CAC, CPA, CTR, Conversion Rate, ROI, and ROAS.
• Strong analytical skills and ability to turn customer, campaign, and funnel data into actionable insights.
• Familiarity with Segmentation, Cohort Analysis, Experimentation, CRM/Lifecycle Marketing, and Conversion Optimization.
• Strong stakeholder management, communication, prioritization, and ownership skills.
• Proficiency in reporting tools and Google Sheets and familiarity with analytics or BI tools.

Nice to Have

• Experience in Fintech, Lendtech, E-commerce, Marketplace, or high-transaction digital businesses.
• Experience with loyalty, cashback, promotional, cross-sell, or retention campaigns.
• Familiarity with AI tools for campaign planning, analysis, and experimentation.